The Smartphone App Known As iButterfly (Philippines)

Hello everyone,

Last Friday (June 8) I was invited to go to an event at Megamall, it was the iButterfly catch-up event that was held at the Atrium, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more (I don’t know who any of those people are). The poster said that the event would start at 3pm, I left the place at 4:25pm and the event had not started yet. I think it started at 5pm. And I got word that my name was called because I had won something… lesson leaned: don’t leave so early, or just get there late!

iButterfly is a smartphone app that helps customers experience a new and fun way to shop, it uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from partner stores within the participating malls.

Here’s a list of some participating stores:

Here’s a list of participating SM malls:

SM North Edsa                                        SM Megamall
SM Mall of Asia                                        SM City Cebu
SM City Fairview                                      SM Southmall
SM City Davao                                         SM City Baguio

For more information, you can visit the dedicated iButterfly website at: www.smibutterfly.com or visit Megamall’s Facebook page: www.facebook.com/smmegamall

This promotion will be going on until the end of June, June 30th to be exact. So go and download the app, go to the participating SM malls, and have fun!

Thanks for reading

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